Re, Fare Wars:

To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
- Sun Tzu, the Art of War

Re, Hiring pilots and expanding into the competitions market share:

In all fighting, the direct method may be used for joining battle, but indirect methods will be needed in order to secure victory. In battle, there are not more than two methods of attack – the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. The direct and the indirect lead on to each other in turn. It is like moving in a circle – you never come to an end. Who can exhaust the possibilities of their combination?
- Sun Tzu

Hiring the talent, means pick of the litter, and being able to train them:

Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.
- Sun Tzu

Lack of info:

In making tactical dispositions, the highest pitch you can attain is to conceal them.
- Sun Tzu

Expanding markets, when the competition can't staff them:

So in war, the way is to avoid what is strong and to strike at what is weak.
- Sun Tzu

I guess you are right, if you cant see the correlation.