Originally Posted by todd1200

How many books have been written on how Sun Tzu applies to business/management? Also, I don't think ClickClickBoom is talking about labor vs. management (he/she said asked "what would happen if airline "A" decided to take airline "B"s market share?") so in the scenario it would be United vs. Delta.

Below is a quick excerpt from a book on Sun Tzu, would any of these apply to the airline business?

(1) Capture your market without destroying it or its profitability.
(2) Attack competitors where and when they least expect it and are most vulnerable.
(3) Make the best use of market information to develop advantages.
(4) Move faster than your competitor to create maximum confusion and delay in response.
(5) Pick strategies that will encourage your competitors to respond in ways favorable to you.
(6) Emphasize leadership built upon good character.