Well, if you go by BBB's own words, "We're 1% of the traffic today. If we triple the size of the airline as we plan to do, we'll be 3% of the traffic. You tell me what percent of the traveling public cares about price above all else. I think it's a lot more than 3%. I don't know if it's 50%, 40%, maybe it's 80%. But it's way more than 3%. We have no demand problem when we have the lowest price." -WSJ

Will we grow to be more than 3% of the traffic in the US by the time our next contract is amendable? I certainly think so. Look at Ryanair and how much traffic they've got in Europe.

"RyanAir, EasyJet and other low-cost carriers make up nearly 20 percent of air traffic in Europe. Spirit, Frontier, and Allegiant Air only make up around 4 percent of total air traffic in the U.S., but it's certainly growing." - WSBTV