Originally Posted by RP4242

A lot of money. However, this is true for just about every carrier with United at the top of the pile.

You forgot to point out that absolute profits above a break-even line when not taking into account ratios and percentages in the last few years has been childishly easy for everyone flying this side of a RJ due to capacity discipline installed, especially by the big 4, because of fuel prices. Now that fuel is unraveling and market share is becoming relevant again (not to NK/F9 of course) and the easy profits will be harder and harder to come by as irrational capacity decisions are made yet again.

Again, I think anyone with half a brain will tell you that this is a step in the right direction financially for blue. However, the question remains to be seen if blue can go the distance and start walking there and find some sort of true niche in the market. Id almost argue half of this depends on what SWA does, their choices or lack there of actually could determine which way the pendulum swings.



Blue flying isnt moving flying to FLL, capacity is just being added there. Big difference.



Not entirely true. We compete with every OA for passengers, its just that the % is not as large as other OAs vs. other OAs. Let me add the disclaimer that with every schedule change that F9 does we are competing more and more with them for exactly the same passenger.