I just hope SWA matches the fare raises by other airlines and the other do the same for when SWA raises fares; A level playing field helps everyone. Right now about everyones fares are on par with each other, we don't need airlines like skybus and VA lowering the bar. Already I read a report where SWA is operating at a loss on routes to go head to head with Skybus....That can't be good at all.