The Atlas suggestion to review the annual report was, to me, a "how much are you interested in Atlas" type of thing.
I got the basics of the fleet count, the customers and routes, and then I cherry picked a few numbers that I could quote during the interview to show that I had, indeed, done what they suggested. I chose to highlight the year to year net profit for the previous three years.
Not only did I have a chance to recite these numbers when they asked what I knew about Atlas, but for me it was pretty interesting to see that in '08, '09, and 10 Atlas had basically doubled their net profit each year. It added genuine enthusiasm from me to the discussion during the interview which they seemed to pick up.
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