Not gonna lie, I kinda like that transition jacket! But i'm kind of a gear head and I'm from Alaska so...that does look rather business like for our climate!
But I see where others are coming from in terms of it not looking as professional as a leather jacket or blazer. To me, a softshell like that has a certain "Alaskana" look to it that could fit in well with the airline's style - that's from a customer's perspective, I might note.