This management never seizes to amaze this pilot group-so completely out of touch and lacking the basic leadership skills. It's another way to check the "accountability" box, except they lack the wisdom and knowledge to come up with something that's going to work. They can't LEAD let alone manage their people effectively.
What they mean to say is, "since we are running out of more bull $hit mandates to bust your chops and most importantly, in order to justify our self worth, we are now requiring ya'll pilots to wear your hats. This is another FOM mandate which will be used against you, if the need arise".
Seriously, does anyone think that wearing hats is going to boost revenue and attract customers? How's that PA made by some over weight grey haired slob who is really not trained with any public speaking skills working out? That really instills confidence in the flying public, doesn't it? If appearance is what they are after, then perhaps the proper way to approach this issue is to have standards like the military. Putting lipstick on a pig comes to mind. Once again, the pilots are the punching bag. Thanks ALPA!