i don't see what the market is other than changing the 100 dollar hamburger into the million dollar hamburger. Can you fly one with ski equipment to tahoe or aspen? i guess you might end up seeing some corporate guys with some if the have a destination that they frequently have to visit, but that market is already there. The range isn't good enough on them for the average vacationer to bother. They might hurt the airline industry a little, but not anymore than the pain in the ass security has.