Originally Posted by
RockyBoy
I agree.
Richard and Richard have been using the word "Fire Brand" a lot lately. Having control of our brand is a big issue these days. I think RA is the first airline CEO in forever that understands we are not a commodity. A quality product will earn a premium and having the 76-seat fleet flown at mainline is probably the single biggest quality control issue we have at Delta right now. It just isn't that easy to bring it all in house with all the dang contracts they have signed the last 10 years.
I don't know. RA is very smart, no doubt about that. And he seems to care about the company and its employees, at least as much or more than any CEO since the other RA took over and tried to ruin everything.
But we'll see if he puts his money where his scope is. I would be shocked if his lieutenants didn't at least make a serious attempt to increase the size of outsourced "RJs" one more time, just because that's all they know and all they ever learned in B school. I don't think they will try to put any 76ers directly at mainline. IMO they'll keep reinventing flows and interview programs and take at least one more bite at the apple trying to put even larger "RJs" at the regionals. IMO we won't see those planes directly at mainline until the shortage or whatever its called gets so severe there are massive, daily, operationally disrupting mass cancellations. We're not there yet, and until we are I don't think they will be able to transcend the current paradigm. We only did the 717's for less 50's because we got more 76ers without parking 70's. Thats light years away from bringing existing planes to mainline. IMO they aren't intellectually prepared to even think about doing that until absolutely operationally required and not a minute sooner.
We'll see.