You gotta walk that fine line of being as genuine as you can and a used car salesman, if that makes any sense. As we all know, you have to sell yourself by catering to that specific audience. Since Alaskan Airways in general is very insecure about themselves, one has to spill one's guts to get a job here; you have convince them that you will give up your first born and both of your nuts if that'll get you a job here. No joke.