16 years ago, we had Starbucks on UAL airplanes.
Then one day, I got a cup...weak! I called back to the cabin and asked if I could get another...this one was kind of weak.
"Sorry; we have to make it half-strength now, because some people complained it was too strong."
Really?
Strong coffee can be made weak...just add water.
But you can't make weak coffee strong.
Shortly thereafter, the Company switched to "Galapagos Islands' Best," or some other forgettable brand.