BAG HOLDER: An investor who is on the wrong side of a stock for an extended period of time, with the consistent belief that he or she is in fact correctly predicting its direction, despite strong evidence to the contrary. Typically, this person loses most or all of his or her money in the process. -Urban Dictionary

The concession we have collectively agreed to make (and seem content to continue to make) with regard to Profit Sharing is that it can go from "Shock & Awe" to Blink and Yawn. Buy Low. Sell High.