Originally Posted by
PinnacleFO
So I noticed spirit just added 9 cities out of Atlanta today. Previously they have also expanded msp and Dtw. I know that they are targeting passengers who wouldn't fly delta anyways but at what point does Delta start defending their turf a little more against these guys or are they already and i just don't know? They are never going to touch atl but what about deltas other bases, especially o/d traffic out of msp and Dtw to vacation destinations?
Delta has already seen it coming - they were experiementing with fares similar to Spirit with a corresponding reduction in benefits (no seat assignment, no upgrades, etc) last year and were actually only out of DTW to, you guessed it, Spirit destinations.
Part of the service re-branding is Basic Economy:
Basic Economy | Delta Air Lines