Originally Posted by
iaflyer
Delta has already seen it coming - they were experiementing with fares similar to Spirit with a corresponding reduction in benefits (no seat assignment, no upgrades, etc) last year and were actually only out of DTW to, you guessed it, Spirit destinations.
Part of the service re-branding is Basic Economy:
Basic Economy | Delta Air Lines
I'm curious what the general consensus is with the emergence of your basic fare. Obviously the intention is to better compete with our customers but realistically does this create another layer of service that will confuse and upset your passengers? Delta is a premium airline and even with being upfront about the sole business model and a la carte service, many still don't understand it. Will the basic seats have any designation in the cabin or will it just be the last X number of rows?