It's like when someone goes on Shark Tank with a new [insert something here...sports drink let's say]. And Cuban, Lori, Mr. Wonderful, the FUBU guy, and Robert all go out with the following admonition:
"you've got a great product here, you're making money, and you've built a nice niche business for yourself, but your product is never going to show up at Costco and compete with the big guys. It's not scale-able. Are you going to go out of business? No. It's a niche. A sweet spot in the market. There's nothing wrong with that."

Disclaimer - these opinions have been carefully crafted after consuming copious amounts of Dale's Pale Ale while incarcerated with self-proclaimed bitter and cynical pilots in a crashpad.

But I do think it's a niche, and for that reason growth opportunity is finite. And I agree, it's a good place to work. It just won't be a large good place to work.