I'm no coffee snob but no slouch either. I roast and grind my own beans at home and I have a decent espresso maker. I drink the airplane coffee. I think it's SBs There are ways to make it a bit stronger and I'm happy with it. I'm not paying 2-4$ cup when the stuff on the airplane is just as good as the airport drip. I have my own cup also. I've probably saved thousands of cups and landfill space over the years.