Originally Posted by
gzsg
A leisure passenger will pick the air line with the fare that is $5 cheaper.
As someone traveling for business, I'm going to pick the air line with the most destinations for my frequent flyer miles.
Not rocket science. It's all about me. IOW the pax will do what is thier best interest. Customer service is not a player.
When Delta was a truly bad airline after years of horrid CEO's we dropped as low as 85% of the industry average per ticket. Currently on domestic flights we are pulling in 117% of the average fares. We are also running a great airline. I think you can generate a revenue premium with a great operation.