Originally Posted by F15Cricket

Not sure if you have flown on Alaska recently, but you must not have seen the new in flight entertainment tablets for rent. Or, the fact that almost our entire fleet now is fitted with seat back USB and 110V power outlets, and have wi-if so you can watch the movies on your own device.

The company ordered the new aircraft that way because the vast majority of folks these days have their own tablet or iPhone and can watch a movie on that. I'm afraid companies that spend money on seat back screens will find them to be a cost, weight and fuel penalty, as well as increasingly going unused as passengers watch their own movies on their own tablets.

And for business fliers, I predict if things continue as they have over the past year, Alaska and American will have a complementary route network and codeshare that will be very attractive to business customers. I'm afraid Delta may be fighting a losing or expensive battle (domestically) in SEA.