Originally Posted by
Thedude
The attraction to SWA is based on marketing technique.
Their market dept has most of the country believing that SWA always has the lowest fares. When in fact it is usually not the case. Why do you think SWA is not on most booking search engines?
The only reason they are not on a search engine is because of superior marketing. Airlines lose significant money to be able to sell tickets on your typical travel sites. Southwest has been able to successfully get the word out that their tickets can only be bought on southwest.com and that you'll get their lowest fare.
Every airline (including mine) would give their left engine to be able to ditch the search engines and direct all traffic to their sites.