Originally Posted by teddyballgame

I have also noticed that most airlines have cut way back on TV advertising -- with the notable exception of SWA, whose ads show up in every commercial break during baseball and basketball games, at least in the market where I reside.

My guess is that part of this phenomenon is SWA reinforcing in the minds of the masses how great they are, compared to other airlines (and there's nothing wrong with that -- especially the part about 'no itty-bitty regional jets'); and, that the legacies have finally smartened up and stopped spending money on TV ads trying to lure customers with unrealistic expectations, having finally realized that only one thing influences the purchasing habits of the Great Unwashed:

The cheapest fare on the Internet.