A 4% response rate from the membership should be a wake-up call to the ALPA national officers that the national communications strategy is an abject failure. It HAS become background noise that arrives almost daily and contains no content beyond well massaged headlines.

Does our union realize that the bulk of their communications mimic pop-ads that most people are conditioned to avoid?

Airline Pilot magazine goes straight into the recycle bin, I know there's no meat between those pages. My MEC web site is such a mess that I couldn't find information on it if I had to (no search button). I don't participate on social media (the domain of short attention span theatre), but that's where ALPA's communications efforts appear to be these days in 3 sentence bursts.

4% response rates should tell them something about the quality of communications. I don't think pilots are the apathetic lumps that Capt. Donetelli suggests they are.