Originally Posted by
sulkair
Actually that's good analysis - I've got nothing
I guess my only hope would be that we can draw out an entirely new and massive, even more 'discount', customer base than even Southwest can. But thats probably a pipe-dream because Southwest has the economy of scale and marketing machine to tap that same base forever.
You win Aero - now I'm depressed again

No, no don't be depressed! I think the ULCCs will be very successful in the USA, just not 30+% market share. We absolutely will get people flying us that otherwise can't fly at all. We sell sub $100 plane tickets all the time. Sell em cheap and they will come!