MOST of us on property DO believe in this business model! Yeah there is lots of stuff to complain about, but we all have seen firsthand how full our airplanes are. I buy tickets on us for my wife several times a year because it guarantees her a seat........AND it's cheaper than everyone else! Same goes for my family and friends, they use our product for the same reasons.......happy, no let me correct that, TOLERANT......with our poor on time performance, leg room issues, no onboard amenities, and the occasional poor customer service.......all to save $75 on a round trip ticket. That's what you call being a fan of the business model! Most everybody I work with feels this way about it, as do my family and friends. The exception is when a flight cancels or is really really late or when the uninformed flyer has to pay $100 for their carry-on bag or the gate agent makes someone combine their bags to conform to our policies........then they get ****ed and vow to NEVER use our services again. But the business model works whether u agree with it or not, and whether u like it or not.