I suspect the Service Awards are relics from the PSP days (when employee moral was a valued commodity at FedEx). unfortunately, it's not that way anymore ...

For my 20 year Award I picked something I thought I might be able to donate to charity. Maybe they can put it in a silent auction to use as a fund raiser?

I agree, this program seems silly now. If my memory serves me correctly I think I remember the 10 year choices as being rather nice gifts? Maybe another victim of cost cutting measures?