This program reminds me of "Tops in Blue" in the Air Force….a program someone long ago decided improved morale and made folks happy, but instead just reinforces cynicism and contempt.
That said, I got a watch at the 10 year point. I like it. I will sometimes wear it at work with the uniform.
The world is a lot more cynical that it was 30 years ago. Employees used to appreciate a retirement watch or fishing rod, etc. Now we ***** about the quality. Some of that is our frustration with the company, but a lot of is a changing world and workplace.
Nicest gift they could give the crew force IMHO would be a gift subscription to BidX and let us use it on our company IPADs. That would be a nice gesture and something most of us would use regularly...