I agree. For decades SWA has been publicly stating, to the investment community, that they put employees first, customers second and the shareholder third. While they may not have done it WRT profit sharing to the extent DL is right now, they sure did it to an even greater extent in regular pay for many years. Has their stock tanked?

We only have to pay out a lot of profit sharing if there's, well, a LOT of profits. And the company gets to keep the vast majority of the profits regardless.

How many billions are being returned to the shareholders versus how many billions are being paid to employees vs PS, now but especially going forward? Anyone really think they are going to tank our stock because the constantly increasing and accelerating 5B+ "shareholder return" isn't enough?

Not falling for it. If "Wall Street doesn't like it" and tanks the stock just because of that (they won't) we would be in a position to reap a huge gain on the stock buyback portion of the plan and could roll the savings into a very robust dividend. Still think they would keep tanking the stock? Kind of hard to do when they're busy buying it up.