Spirit has a long way to go before we deserve that kind of compliment, if that is even the goal. What kind of incentive do the customer service people have to provide good service, since they are mostly just underpaid outsourced employees with no benefits or "ownership" stake in NK? Very few of them seem happy at work or even act like they care about the customers.

Customer service is jetBlue's bread and butter, they do a great job of it and have built a nice loyalty base for themselves. Somebody is paying for all of those blue snacks, TV, and WiFi, even if people like to think of it as "free".