Great Post Jungle.
I have a few inputs:
• Identify your target audience. FTB had something in a recent post about “low information voters” who see the MEC passed it, and don’t get much further than the money. Find them and let them know why the agreement merits rejection.
• Figure out how to reach that audience. For example, the junior pilots will be critical to this effort. Social media has already been mentioned and is a game changer. Face to face or phone contact is better for other demographics. Senior/older pilots may need some schooling on exactly what the ramifications of the proposed sick policy are, especially with the advent of “big data”.
• I’d stay away from advocating for, or even mentioning the DPA. You correctly identify that this TA vote is on a VERY compressed timeline (and I’m sure the MEC Comm staff have a stack of products “in the can” and ready to go out every few days)… Make the TA your target. In concert with the first point, realize there is a sub set of pilots who MAY oppose the TA, but definitely oppose the DPA. IF your goal is a TA rejection, you’ll need every voter and can’t afford to alienate these pilots with DPA rhetoric.
• POINT PAPERS… Refine the talking points you had above. Perhaps you can get some consult and council from former reps or guys with Comm experience. Then, create easy to understand papers detailing the few worst, “deal-breaker” concessions. Be sure they are accurate, as they are going to be attacked viciously by an opposition that is very well funded (by your dues money), experienced, and fully staffed.
• SOCIAL SUPPORT… Back each other up online and in crew lounges. Don’t let NO voters be marginalized. In line with that, don’t behave in a manner that will allow you to be cut from the pack. Create a unity of message by staying on the point (TA rejection) and ONLY the point..(see DPA comments above)
• Help others to understand “the other side of the trade”…WHY does DAL want an early deal? WHY are they willing to bring RJs to mainline? How will having labor “back on the table” play on Wall Street?
• Finally, counter misinformation and fear-selling from the PRO crowd.
o This is being characterized as an ultimatum delivered by your union: vote YES or NMB hell for years. Is that really true?
o What has been strategically left out of the products coming from Comm? Many of these items are already being identified as pilots do their own reading. Probably another great topic for a pass-out paper would be all the BAD stuff that has been omitted in ALPA Comm products.

Again, great and timely post.