I doubt very highly that the CFI is seeing any more than half of that $60 or whatever per hour. The FBO is taking the rest, and probably telling him that part of his job is to charge a certain amount. I used to work for a place that had similar rules. I'd bill my students for the time spent in the FBO so that the boss would leave me alone. Then the real instruction took place away from the airport, for the price of maybe dinner and/or a couple beers.
When I was getting training, my favorite instructor would do the same thing. He was like, "I'm on salary, so I'm not going to charge you for ground school." I really appreciated this, as the money I was paying is still accruing interest. While I wasn't on salary, I remembered what it was like to be cut a little slack and helped out from time to time and I was happy to do the same for my students.
So like most people have said, find somebody/someplace you like because it'll make everything about learning to fly easier and more fun.