Originally Posted by
forgot to bid
I don't think social media killed the TA, I think the TA killed the TA.
I think what is frustrating to MD and others about social media is that it made it impossible to hide the unsavory aspects of the TA, and MEC, from scrutiny.
This TA like the JCBA and C2012, had a one sided sales job. The PowerPoint presentations were one sided and we were asked to hold all questions to the end. Each roadshow was allotted 3 hours and 2.5 of those were in the sales job.
Last time DN started a FB page but made it secret and people couldn't find it, this time the FB page was closed but able to be found. I think what really sunk this TA was during the open MEC meeting, the MEC's FB page comments were overwhelmingly negative, so in classic CYA fashion they closed down the comments. Not realizing they should be sensing a disturbance in the force.
The comm piece never pivoted and they entered a death spiral instead of a spin (for my T-34C brethren).