Agreed. This feeling of putting profits first comes directly from the top. These senior management guys are hand-picked by the CEO, they wouldn't get the job if they didn't buy into his ideas of how to run the company. Any decision they make is done exactly the way the CEO wants it to be done. Anyone going against this culture and his business beliefs is removed from the job. Everything about the way Allegiant does business is dictated by the man at the top, there are few to no discretionary decisions allowed to be made by anyone at lower levels.