Originally Posted by
1Seat 1Engine
Also notice that overall revenue was up 5.5% for a record 2nd Quarter.
Yeah. But unit revenue is a measure of efficiency. Their aggregate revenue increases come from producing more ASM's, if yields continue to fall it won't matter how much more revenue they produce. Kelly has said as much, and I'm sure they're working hard to fix it. It will be interesting to see what they do. i.e. assigned seating, entertainment, food service, international, or whatever it takes to attract premium fares. Or maybe they come up with something no one else has thought of??? If anybody can fix it, they can. I wouldn't be worried if I was working there. Yet.