Yes, it is.

The question is, does Scott Parker have enough time and leeway to absorb criticism about lower ticket prices, lower perceived RASM and decreased expectations, EVEN if the number of seats and routes that will compete with the ULCCs is relatively low. It will be interesting to see the following results and expectations AFTER this is initiated, although I would expect there to be NO breakout on the effect this strategy has to lower revenues.

If the perceived affect of this change in strategy (which I believe will actually be small, regardless of amount of press this is getting) lowers expectations, revenues and therefore affects the stock, he may not be in a job for too long.

Maybe I'm missing something, but I really see this as more of a "story" than anything else. The amount of seats being offered at this price will probably be low and will have virtually little affect on Spirit or Frontier.

Now, if American prices EVERY seat on EVERY route that it competes with an ULCC, that would be something, but IMO you're going to see no more than 5 to 10 of available seats, but maybe less available at these prices.