From Webster -

Definition of INCENTIVIZE
transitive verb
: to provide with an incentive <would incentivize employees with stock options>

The company WANTS something from us. The current agreement prevents them from using the 787 on routes they would like. If this agreement (as is purported) is turned down, the company will still want, and need that relief. They bought those planes to be operated on specific, long haul routes and they are currently prevented from doing so. This is leverage, plain and simple. Those of you who think that their need will not encourage them to return to the table surprise me.

Once upon a time there were a whole bunch of brand new 747-400's parked in the desert because of restrictive contractual language. They didn't sit there too long. What is so different this time? I guess that was too long ago for most to remember.