On the more serious side of this TA;

What I find forming in all the NO voters is basically three (OK I added a fourth) things:

1. Some just vote NO because they always will.

2. Some believe this was/is an opportunity to stick it to the man (UAL).

3. The main failure of the negotiations seems to be the reserve plight and the plight seems to be two things QOL for commuters and Short Call.

4. Some believe 13% (on top of the 3%) is chump change.

I know it's a bit simple but go back and read the posts and I believe those three/four things summarize them all. Maybe someone else can shed some other ideas as the vote approached this next week.