Originally Posted by
zippinbye
I live in LAS, so I usually notice Allegiant news in the Las Vegas Review Journal. Since I'm out on a trip, I don't know if Maury Gallagher & company spent their publicity dollars in the "home town" this Sunday. But they dropped some cash in today's edition of the Honolulu Star Advertiser (which if you don't know, is "the" newspaper, not a curbside handout like its name might imply). I'd post a pic, but I'm fumbling to get the file size small enough.
It's a full page spread, signed by "Your Friends At Allegiant," the maintenance professionals who go on to describe their commitment to company, community and safety. Not chump change, I'm sure. There must be a perceived PR problem, at least in Hawaii.
That's very interesting, heard from a friend that at a recent recurrent JB stopped by and admitted they had pulled the plug on Hawaii too soon, that it could still be a profitable market and that he was looking into using the 319's from some west coast cities to serve Hawaii.
If they actually did spend that money on the ad, it may be for good reason.