Well played by management. One, it is the right thing to do among other reasons. Additionally, it will garner more than $37M worth of perceptual influence when it ALPA starts picketing and awareness campaign.
So, in the last two weeks, management has changed the perception of the public by telling everyone that all Delta pilots make between $130k-$330k and yet are asking for 40% raises, and they have said they will return $37M to the community this year, but may not be able to next year if margins are reduced.