Reality is this: there are six major airlines in the country....4 haul people and 2 haul boxes.....They will all complete with each other for contract quality.
We have 4 jet nationals that operate Airbus aircraft..(emb190 for jetblue).Jetblue at the top and Frontier at the bottom with Spirit and Virgin in the middle. We have a travel agency with there own jets. And last but not least we have to Jet regionals that operate Boeing and Airbus aircraft.
Alaska as a mega regional has probably the best contract of the six airlines of similar size in its classification. I think Jetblue will ultimately outdo us as they are twice our size and are actually a national airline.

So choose wisely when you decide to stop your hunt for a career...