It wasn't all SWA's fault, like Sun Country 1.0 , ATA tried to fly with the big birds and couldn't hang, it was a shame , they were the king of the non scheds and if they had stayed in their niche they would probably ( hopefully)be here today. Blaming SWA and Fedex is like blaming Delta for Pan Am's demise ,the seeds that led to their destruction were sown long before.