Gotta say I'm not sporting a low tier sticker and I don't even have a place to put it without a flight kit anyway. Kind of like the FA bag tags that said barely fair. No one made the correlation to the FA contract. It just made the pax think about their ticket. This slogan is even worse. I think it is akin to a sticker that says "I'm a dip****". It's too vague to understand.
Maybe a lanyard that says "our CEO thinks we are low tier pilots" or a sticker if you have a place for it.
Or
"Professional pilots
Low tier compensation"
"CEO says we are low tier pilots
We are professionals
Contract now!"
"Low tier fares does not mean low tier pilots
CEO says yes it does"