I'm hardly a navaid expert so someone can correct me if I'm out to lunch. That said, I don't think it's that common to use the term "bearing" with VORs. Bearings are usually paired with NDBs. Yes, technically if you're on the 270 radial tracking into the station, you're flying the 090 bearing. But, with a VOR, that is typically described as flying the 090 course.

By definition, the NDB signal is non-directional and simply gives you information on your relative position to the station. You fly a bearing to or from the NDB as the situation requires. Since a VOR is transmitting radials that can be specifically selected to allow a course to/from to be flown, you're no longer flying a simple bearing, it's a course.