Originally Posted by
Qotsaautopilot
Makes no sense to the public. It has to mention that the CEO said or thinks we are low tier not that we actually are
Disagree. Makes perfect sense to those who know (the entire Spirit workforce, for example, as well as most any other pilot from any other carrier) and it offers up an opportunity for the bearer of the sticker to engage in meaningful conversation with any member of the traveling public who cares to ask what it's about.
Keep it short. Keep it simple. Reach a wide audience.
This does all three.