Corporations and organizations send out press releases to media outlets all the time. If a newspaper or other media outlet thinks the story may be of interest to their subscriber/audience, they'll usually try to contact the other party mentioned in the press release to obtain their side of the story before publishing anything.

I don't envy the person at the Denver Post (or wherever) that has to sort through all these press releases because a large percentage of them are just puff pieces distributed in hopes of receiving free advertising. "Hey look!!!! Acme broom company has just released a new and exciting series of household sweeping devices. Visit their store to check out the new line of Sweepmaster 2000 brooms."

This being said, I would think we'll see mention of the story within the next day or two. The public seems to have a taste for airlines in general and who doesn't love labor vs. management? As a new ALPA member, I'm happy to see them kick off what I'm sure will be a multi-year media campaign. We'll need all the help we can get from anywhere we can get it!