Every bit helps is true. Here's an honest question that we couldn't figure out a couple of trips ago: is there really anyone who isn't aware of breast cancer these days? Does the abstract "awareness" really accomplish anything meaningful towards actually solving the problem? Or would the money spent on all the pink articles of clothing be better spent in a research lab?

Disclaimer: I've had a cousin and an aunt die of breast cancer and another aunt fight it. My wife is at risk due to family history. So, no insensitivity here, just honest curiosity.