after "BRILLIANT" you forgot to add " let's hire a consulting firm to teach us how to do the blog, then we will hire a blogging company to do the blog for us, it will only cost $35mill a year and my brother is the CEO of said consulting firm and my cousin the CEO of said blogging firm. now let's all get an incentive bonus for that idea , how does $65mill split evenly sound"?

chorus : "BRILLIANT!!!"