It will be another failed attempt. I posted an article a few months ago, I believe it was from Forbes. It highlighted how the legacies are traveling down the same paths that got them in trouble before.

They cannot offer basic economy and maintain profit margins. United already has the lowest margins. They've tried it many times over the years in other forms. Song, Ted, Metrojet, and a few others.

They need to focus on what they do well and what they offer well, not what ULCC's do well.

Here's a fresh article from Forbes. The closing paragraph spells it out. The legacies are doing the opposite, they're eroding their own unit revenue.

Forbes Welcome