FWIW, there was apparently a company a year or so ago that was providing resume and application review service and was giving some ridiculous information. Basically, this company seemed to be advocating the "baffle them with BS" technique, wanting applicants to add a bunch of bloat to their apps to make them bigger/longer/etc.
Additionally, at one point they were allegedly also advocating guys essentially falsify their apps until getting the call to interview, then modifying their app in the system to more correctly reflect their actual qualifications.
Very interesting and both troubling and enlightening thread on that over in the JC forum -- excellent reading for those of you who haven't seen it:
Some Job Fair Tips from a friend | Jetcareers