From a friend of a friend, who has a friend in management: SE hub does not make sense for UA because like any legacy - they make most money from business pax who live in the hub area. and as far as connectivity - IAH already serves Latin - so MCO really is just a destination market with a lot of inbound leisure but less outbound business to be found and the kicker - no hometown advantage .. if SWA/ Frontier/ Spirit/ JetBlue announce fare drops great for families - UA has do the same, they can't rely on loyalty // as you can see the aforemention LCCs are competing in a lot in that space - UA is much more interested in challenging rising competition in SFO and DEN than to put significant hub resources into a place that just has amusement parks. - it's not worth the experiment