Quality of life. Whisper it in your sleep. Q. O. L. The ability to adjust your schedule here is unique. Low d-bag ratio. No hats.

At the job fair I tried a traditional interview route, mentioned that I wanted the small company culture (more fun, no hats!), liked the company's historic financial performance, made it clear I had read the investor presentations and quarterly/annual reports, and I got stopped after 20 seconds or so. Didn't matter since they liked my resume more than they disliked my "why spirit" answer, but I think they get the fun fun fun hey yellow airplanes no hats! answer too often and they already know the financials so they don't need some guy off the street pretending to be an industry analyst.

At the real interview, I stuck with quality of life (for me that meant schedule flexibility), and the pilots are good people to work with and spend a 4-day with. I gambled a bit and finished by saying something like the great people I'd met during the interview visit confirmed that it would be a great place to work, that sort of thing. Seemed to go over ok and it was true, the hiring and admin staff were all very helpful and pleasant to deal with during the application and interview process.

The job search seminars and interview prep I did were not airline industry specific, so they put some emphasis on researching the company so you can talk intelligently about the company's values, markets, performance, culture, everything you'd find in quarterly reports, investor presentations, and whatever cultural stuff you can find. I don't know if they care if you've looked at that stuff, just that it wasn't the right approach during my job fair screening interview and for a moment I thought I had blown the screening interview.

TBH the less you know about the company's management at this point, the more positive you'll be at the interview haha oh now I made myself sad.